Buyer Behavior Part 2

Interviewer 1: She is a single mother of 4 kinds, 2 boys and 2 girls. She did explain that since she is a single mother price is usually her deciding factor when buying products. She tries to go for the cheapest, most affordable but still going to provide its purpose. She did also state that if the quality was significantly more for a few extra dollars then the alternative she will go ahead and spend the extra depending on the product. She also says that since she is busy all day she usually buys just about everything besides groceries online through amazon. She says during her lunch breaks she uses that time to buy what she needs for her family. The way she would determine if it was a good buy or not is if it served its purpose and if she would buy it again,

Interviewer 2: She was actually the 18 year old daughter of the women above. She goes to UCF and states because we are all broke college students price and quality go hand in hand for her. She gave me some examples such as clorax wipes how the actual branded ones work great and all but the great value ones in Walmart are half the price for more containers. She tries to get as much as she can for her dollar. Just like her mom she does do a lot of her shopping online through amazon but does say things such as grocery shopping and shopping for clothes she feels is a need to be done in person because you get to weigh out your options and in cases with clothes you save the time and the struggle by trying them on in person and seeing how you like it rather then paying for shipping and hating all the clothes. She states how she would determine if it was a good buy would be if it lasted her a good amount, if had a good enough quality for the price and if she didn't hate it or regret buying it.

Interviewer 3: This is a man who works as a car fixer and car detailer. He said quality is his key that it is better for him to spend the money now then to spend twice as much fixing it sooner then you would if you had bought for quality rather then price. Due to his job he has order through an online website for parts to come in but on his outside life he says his wife does all the shopping in person and hates online shopping. The way he said he will determine if a buy was a good buy or a bad buy is based on the look, feel, and overall performance. Did is last or did he have to fix it sooner then he intended to.

Summary: Overall I tried to pick 3 people with totally different backgrounds and careers. My first lady is a nurse, her daughter is a college student and the man is a mechanic. Overall I eel  like each of their responses were different enough to get a general outlook but similar in ways as well.

Conclusions drawn: In conclusion I would say quality and how good you can get or your dollar is what is important. That people might go in the middle where they are not buying the cheapest but also not buying the most expensive. I also feel like they rate a product good or bad based off the products performance.