1. The book I chose for my third reading reflection was "The Art of Social Media" by Guy Kawasaki. Guy Kawasaki is a former apple employee but most importantly he is marketer. He was responsible for Macintosh marketing. This book his guide to social media and how to make your output business like. Throughout this whole book he explains how to succeed and get where you need to be through your social media aspect. To me it was a book on how to be your own marketer because Kawasaki gives step by step process and examples.
2. I really did enjoy this book and actually recommended this book to a friend of mine who is an advertising major and really invested in her social media presence. This book was different from the ones I chose before because the prior two I have done were mostly focused on the failures and the process and journey to getting where they got today but this one was mainly focused on how to make you and your brand great. I think it was a really cool book and liked how it was like a teaching manual.
3. If I had to create an exercise from this I would make it similar to what we have now, doing the blog post. It would be so cool to make an Instagram or Facebook and throughout the semester do activities following along in the book aa well as criteria posting on social media and creating a brand. I think it would be a cool way to put the book into action and might really benefit a lot of the students.
4. Something I found really interesting was that he put all his knowledge into three wide lessons. The lessons include, one, "treat your social media presence as a business", two, "give your fans the content they want not just what you want to create", and three, "Let different accounts talk to each other for cross promotion". These three subject headings went in to greater detail but I just found it so fascinated how only three steps and hard work you can create an image viewed professionally by so many.
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